A study in TORIS, step by step

Stages of the study

1. 1Question

   The owner of three bike repair shops asks whether a message offering a service check, sent since 1 September 30 days after the first repair, helps customers come back.

2. 2Hypothesis

   TORIS records the goal and the hypothesis: among customers after their first repair, more will book a service check within 14 days of the message than before the change.

3. 3Choosing the measure

   You choose the measure from the proposals. The share of customers who booked a check speaks to coming back directly; the number of visits and revenue also depend on the season and prices.

4. 4Approving the observation

   Regular observation starts only after you approve it. From then on TORIS recalculates the measure every week and records the result in the study.

5. 5Results over time

   TORIS records the result week after week. Puls, the list of checks and situations that need attention, reports that in week three one shop did not send its data.

6. 6A person’s assessment

   The owner assesses the results: they are usually higher than before the change, but the weekly groups are small and one week is incomplete. The owner decides to keep observing for another 6 weeks.